Obviously, I don’t do business with every potential client who contacts me.

Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me.

Such is the case here.

I’ve reproduced our correspondence (with name removed) so you can see how the conversation developed. I’ve also listed six “red flags” that caused me to turn down this project.

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Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

Direct marketing is a business of little details.

The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact.

In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a steel storage container company.

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Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops.

Why?

He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home and played with his kids. Taken carriage rides with his wife. And whatever else fancy people did back then.

The answer is, he did this because he cared about the soldiers and their families.

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Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

How to Double Your Daily Productivity (Really!)

by Ryan M. Healy on May 2, 2014

The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity.

I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output.

The Pomodoro technique involves working for 25 minutes straight without distractions, then taking a 5-minute break.

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Bad Month? How to Survive Lean Times in Copywriting

by Ryan M. Healy on April 28, 2014

Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find.

Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…

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Want to Write Faster?
If you've ever struggled with the blank screen... or if you just want to write faster than you do today... then this book is for you. It will teach you the secrets of Speed Writing and how to double or triple your daily writing output.  Get my Kindle book for just $2.99 »