When you are testing two direct mail pieces against each other, it is not always easy to determine a winner.
Unless, of course, you are basing it solely on initial responses.
One piece brings in 42 orders; the other brings in 55. You have a winner!
Or do you?
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I’m reading Bossypants by Tina Fey. It’s hilarious, but also includes some useful lessons and anecdotes about life as a writer.
On page 123, Fey writes about “Things I Learned from Lorne Michaels.” (In case you don’t know, Lorne Michaels is the creator and producer of Saturday Night Live. He is the guy who hired Tina Fey for SNL and later helped her start 30 Rock.)
Anyway, here’s the second lesson Fey learned from Michaels:
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The headlines and copy used in big brand ads are often so ridiculous they’re hardly worth commenting on.
But I found this post by Nancy Friedman both funny and interesting. She writes:
“X just got better” [is] a formula frequently employed by headline writers short on time and imagination.
She then lists 18 specific examples where this headline formula was used, each one as dull as the last.
Actually, that’s not entirely true. Among her examples there is one exception that stands out like Christmas lights in July:
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In my early twenties, I wrote a number of “philosophical fragments.” These thought-fragments were inspired by Marcus Aurelius’ Meditations, Blaise Pascal’s Pensées, and Søren Kierkegaard’s Philosphical Fragments.
Fragment #92 I wrote says this:
Creativity thrives under limits, be they natural or imposed.
Since then, I’ve seen this principle at work time and time again.
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CommentLuv Internal Server Error
by Ryan M. Healy on January 26, 2012
If you’ve installed CommentLuv on your blog and are seeing an Internal Server Error when leaving a comment, here’s the problem.
First of all, your site is probably hosted with Hostmonster or BlueHost. These two hosting companies have the same owner. Both hosting companies use CPU throttling if a script or chron job is taking too long to process.
Unfortunately, I did not know this until now. This site is hosted on Hostmonster. When I checked my Control Panel, I discovered my host is throttling my site more than normal, probably because of high traffic volumes.
[click to continue…]
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it, then click here now »