by Ryan M. Healy on January 27, 2012
The headlines and copy used in big brand ads are often so ridiculous they’re hardly worth commenting on.
But I found this post by Nancy Friedman both funny and interesting. She writes:
“X just got better” [is] a formula frequently employed by headline writers short on time and imagination.
She then lists 18 specific examples where this headline formula was used, each one as dull as the last.
Actually, that’s not entirely true. Among her examples there is one exception that stands out like Christmas lights in July:
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Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on January 26, 2012
In my early twenties, I wrote a number of “philosophical fragments.” These thought-fragments were inspired by Marcus Aurelius’ Meditations, Blaise Pascal’s Pensées, and Søren Kierkegaard’s Philosphical Fragments.
Fragment #92 I wrote says this:
Creativity thrives under limits, be they natural or imposed.
Since then, I’ve seen this principle at work time and time again.
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Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.
Get Your Free Facebook Training Here »
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by Ryan M. Healy on January 26, 2012
If you’ve installed CommentLuv on your blog and are seeing an Internal Server Error when leaving a comment, here’s the problem.
First of all, your site is probably hosted with Hostmonster or BlueHost. These two hosting companies have the same owner. Both hosting companies use CPU throttling if a script or chron job is taking too long to process.
Unfortunately, I did not know this until now. This site is hosted on Hostmonster. When I checked my Control Panel, I discovered my host is throttling my site more than normal, probably because of high traffic volumes.
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How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
Click Here to Read the Complete Article »
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by Ryan M. Healy on January 25, 2012
I bought and installed the CommentLuv Premium plugin over the weekend.
Now, every time you leave a comment, CommentLuv will automatically pull in your latest blog post and create a link to it.
Because I have the Premium plugin, there are some additional things you should know:
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Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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by Ryan M. Healy on January 24, 2012
Old media is still a powerful tool that influences millions of people every single day.
Yet the media is far from objective in its coverage of political issues. Reporting is dead; but putting spin on information is alive and well (even if you’re in the “No-Spin Zone”).
With that in mind, let’s talk about this issue of “electability.” Why is it being repeated so much by the talking heads on TV?
The reason is simple:
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31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
Click Here to Get the 31 Tips »
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CommentLuv Internal Server Error
by Ryan M. Healy on January 26, 2012
If you’ve installed CommentLuv on your blog and are seeing an Internal Server Error when leaving a comment, here’s the problem.
First of all, your site is probably hosted with Hostmonster or BlueHost. These two hosting companies have the same owner. Both hosting companies use CPU throttling if a script or chron job is taking too long to process.
Unfortunately, I did not know this until now. This site is hosted on Hostmonster. When I checked my Control Panel, I discovered my host is throttling my site more than normal, probably because of high traffic volumes.
[click to continue…]
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is. Click Here to Read the Complete Article »