Obviously, I don’t do business with every potential client who contacts me.

Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me.

Such is the case here.

I’ve reproduced our correspondence (with name removed) so you can see how the conversation developed. I’ve also listed six “red flags” that caused me to turn down this project.

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How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »

Direct marketing is a business of little details.

The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact.

In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a steel storage container company.

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The 5 Steps to a Consistent Flow of Clients
If you're working hard, but it's not yet adding up to a steady, consistent, predictable flow of ideal clients, listen to this free seminar I hosted with Dov Gordon. Discover why getting clients has been so hard -- and how to make it simple, predictable, and consistent.  Get the Free Recording Here! »

During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops.

Why?

He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home and played with his kids. Taken carriage rides with his wife. And whatever else fancy people did back then.

The answer is, he did this because he cared about the soldiers and their families.

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How Joe Girard Became the World's Greatest Salesman
Joe Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of 13,001 vehicles. Nobody has ever come close to breaking Joe's records. So how did he do it?  Click here to discover Joe's little-known "paper secret" »

How to Double Your Daily Productivity (Really!)

by Ryan M. Healy on May 2, 2014

The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity.

I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output.

The Pomodoro technique involves working for 25 minutes straight without distractions, then taking a 5-minute break.

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How Joe Girard Became the World's Greatest Salesman
Joe Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of 13,001 vehicles. Nobody has ever come close to breaking Joe's records. So how did he do it?  Click here to discover Joe's little-known "paper secret" »

Bad Month? How to Survive Lean Times in Copywriting

by Ryan M. Healy on April 28, 2014

Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find.

Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…

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Looking for a Copywriter?
Direct response copywriter. 10 years experience. Available on a limited basis to write long-form sales letters, direct mail packages, space ads, emails (broadcasts and autoresponders), video scripts, opt-in pages, and copy for product launches.  Learn More Here »