by Ryan M. Healy on January 31, 2008
Most good marketers and copywriters have heard of Agora. It is an information publishing business that grosses more than $200 million a year, and that number may be dated. But far fewer people have heard of William Bonner, the founder of Agora. He is also called Bill and Will, depending on where his name appears. [...]
Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.
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by Ryan M. Healy on January 28, 2008
One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for [...]
31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
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by Ryan M. Healy on January 25, 2008
I’ve been thinking a lot about what I want this blog to represent, what kind of articles I want to publish, what kind of schedule I should use for blogging, and a bunch of other things. One thing I’ve been thinking about is how to share some of the best information I come across each [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
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by Ryan M. Healy on January 24, 2008
I’m a service provider. I write copy for people who want to sell products and services using the written word. Perhaps you are a service provider, too. Or perhaps you sell products of some kind. Either way, it doesn’t matter. This post will still be relevant to you. Based on a number of posts I’ve [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on January 23, 2008
Ratatouille is the latest movie from Brad Bird and the folks at Pixar. Toward the beginning of the movie, Remy (the main character) is hungry and reaches for a piece of bread. The ghost of Gusteau (a famous French chef) appears out of nowhere and tells Remy not to steal. He then says… “Food always [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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