Most good marketers and copywriters have heard of Agora. It is an information publishing business that grosses more than $200 million a year, and that number may be dated.
But far fewer people have heard of William Bonner, the founder of Agora. He is also called Bill and Will, depending on where his name appears. Bill [...]
One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for [...]
I’ve been thinking a lot about what I want this blog to represent, what kind of articles I want to publish, what kind of schedule I should use for blogging, and a bunch of other things.
One thing I’ve been thinking about is how to share some of the best information I come across each week. [...]
I’m a service provider. I write copy for people who want to sell products and services using the written word. Perhaps you are a service provider, too. Or perhaps you sell products of some kind. Either way, it doesn’t matter. This post will still be relevant to you.
Based on a number of posts I’ve been [...]
Ratatouille is the latest movie from Brad Bird and the folks at Pixar. Toward the beginning of the movie, Remy (the main character) is hungry and reaches for a piece of bread. The ghost of Gusteau (a famous French chef) appears out of nowhere and tells Remy not to steal. He then says…
“Food always comes [...]