by Ryan M. Healy on May 29, 2008
Regular reader Carolyn Permentier writes: Have you heard/read any studies/thoughts on pricing? I mean, I know $97 is better, as is $67, apparently, so do we know that ending with the number 7 works better? When we get up in the 200 thru 900… any rule there? Thanks for your input! Here’s my response: There [...]
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by Ryan M. Healy on May 25, 2008
It’s not often that I feel compelled to share a blog post with you right after I finish reading it. This is one of those times. If you are involved in online marketing as a student or marketer, take five minutes to read this timely message from Rick Butts: ==> Unsubscribe from Whomever Emailed You [...]
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by Ryan M. Healy on May 14, 2008
Back in September, I wrote about Lifelock and how their advertising is brilliant. But ever since then, I’ve had my doubts about the company. And my research (which has taken quite some time) has turned up some interesting details. Let me back up for a second. The whole reason I started doubting the company’s business [...]
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Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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by Ryan M. Healy on May 14, 2008
Here’s a poem I wrote when I was 20. Lines from it have been coming to mind frequently these days, so I thought I’d publish it here. It has nothing to do with business, but you might enjoy it anyway. Creed – by Ryan M. Healy I To move the hearts of men; To change [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
Book Yours Now »
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by Ryan M. Healy on May 12, 2008
I mailed all the books today. Here are some numbers I thought you might find interesting. Total sales: 85 (34 within the U.S. and 51 international) Total cost of postage: $583.60 Total conversion rate: 22% That number comes from this calculation: 85 sales / 385 unique visitors to my blog during the promotion = 22% [...]
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