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- Archive: April, 2009
Redundancy in Business
Last week, I started having MAJOR computer problems. I guess it was about time. I’ve got a Dell Inspiron 9200 laptop computer running Windows XP. The date this computer was shipped to me was February 28, 2005 — so it’s more than four years old, practically an eon in the world of computing. To sum […]
Continue readingThe Faintest Ink
A common question new copywriters have is, “Should I have a contract?” I used to say no. Because, to be quite frank, a contract is only as good as the person who signs it. If they don’t pay you, you’re going to be out the money, no matter what the contract says. Furthermore, the cost […]
Continue readingTaking Responsibility
If you are in a service business, then it’s only a matter of time before a client or customer is unhappy and tells you about it. When this happens, it’s only natural to want to shift blame back on the client. (“It’s something THEY did that caused the problem; not ME!”) Frankly, it doesn’t matter […]
Continue readingTurning Research into Sales Copy
In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]
Continue reading7 Effective Research Methods
In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote: One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in […]
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