He said, “Naked I came from my mother’s womb, and naked I shall return there. The LORD gave and the LORD has taken away. Blessed be the name of the LORD.” -Job 1:21
It’s no secret that you enter the world with nothing, and when you leave the world, you can’t take anything with you.
So how [...]
Recently, one of my readers told me he enjoyed my “how to” posts, but that he missed my stories about freelance copywriting. In fact, I would have reproduced his comment here, but I couldn’t find it.
Anyway, I thought it was a good question. So here’s why I avoid talking about my copywriting business these days:
Even [...]
My 6-year-old daughter was recently inspired to make some money.
She got an empty box from the basement, gathered up a bunch of miscellaneous trinkets (pencils, erasers, plastic jewelry, coins, etc.), and then marched out to the curb to sell her “wares.”
Of course, she brought her younger brother along with her.
So there they were, sitting on [...]
I’ve read some really great posts lately and felt it was time to share a few of them with you.
Billy Mays Marketing Magic – by Rich Schefren
Turns out, Rich is a big Billy Mays fan, and has been studying his work for some time.
In this post, Rich pays tribute to Billy Mays by outlining the [...]
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was.
This recently happened to a letter I had written for a client. Conversions [...]