Do you know Drayton Bird?
In direct response marketing, he’s a living legend.
After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather).
Plus, Drayton’s experience runs the gamut.
He’s helped small businesses, of course, but much [...]
Creativity is vital for any idea worker. But it’s easy to let creativity die.
We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them.
Doesn’t matter where you live. A guy in New York can watch the same TV programming in San Francisco. A [...]
Ever wanted to monetize your blog with Adsense? Then you’ll definitely want to grab the free Adsense blogging interview I’ve linked to at the bottom of this post.
I’ve tested Adsense a few times throughout the years with a modicum of success. But lately my interest has been rekindled because of some new plugins that make [...]
Happy Valentine’s Day!
Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today.
But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours!
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I’m looking for a hot date [...]
Direct mail advertising is very different than online advertising.
With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them.
Plus, to complicate [...]