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Reasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]
Continue readingSimple SEO: How to Get Ranked
A few months ago, this question was posted to one of the private Yahoo groups I belong to: > Hi, > > Could someone tell me what are the big parts that make > up SEO? Can one say that X things make up ones rankings? > > For example with direct mail, it’s the […]
Continue readingPlanning for Obsolescence
If you’ve studied business models, you’re probably familiar with the strategy of planned obsolescence. It’s a strategy where you plan for products that you release today to automatically become outdated a few years down the road. Planned obsolescence is how the software industry works. Every few years, software programs (and operating systems) get a face […]
Continue readingThe Right Way to Use Social Media
Social media can be a huge time waster when it’s used incorrectly. Unfortunately, most people use social media the wrong way. They spend hours every day tweeting, Facebooking, and who knows what else — only to find that they’re a day older and not a penny richer. Here’s a useful principle for business: If what […]
Continue readingCopywriters: Guilty as Charged?
After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times […]
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