September 2010

Best Mac Tips, Software & Shortcuts for Internet Marketers

by Ryan M. Healy on September 28, 2010

I recently bought a new Apple iMac to replace my ancient Dell laptop. I knew I was going to need to learn a new interface, new keyboard shortcuts, and which new software to get to replace the programs I’d used on my PC. But rather than blindly researching on my own, I decided to ask [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »

Form(at) Determines Value

by Ryan M. Healy on September 17, 2010

Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product: print, audio, [...]



How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »

Attention Mac Users – I Need Your Help

by Ryan M. Healy on September 16, 2010

Yesterday, I finally “retired” my five-and-a-half-year-old Dell laptop and bought an Apple iMac to replace it. So far, I love it. Feels light years beyond my old PC set-up. But right now I’m focused on two important things: Transferring important files over to the new iMac. And… Learning how to most efficiently use my iMac. [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »

When Selling on Price Backfires

by Ryan M. Healy on September 14, 2010

A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I [...]



Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.  Click here to get more details about Copywriting Code »

Meet Me in Denver in Late September at JV Alert Live

by Ryan M. Healy on September 10, 2010

Just a quick heads-up… I’ll be attending Ken McArthur’s JV Alert Live as a panelist on September 24, 25, and 26, 2010. The seminar is being held in Denver, a couple miles east of downtown. I’ve never attended one of Ken McArthur’s events before, but from what I hear there is intense networking every day. [...]



2-Step Process for Getting More Clients
Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years.  Click here to read full article »