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Between the Idea and the Doing
Many times throughout my life I’ve been seized by the idea of doing something that (at the time) seems fascinating and exciting. But between the idea and the doing there is often a hidden patch of resistance. You see, what I’ve discovered is that most of the time I’m really just in love with the […]
Continue readingProof that Hard Work Is a Legitimate Selling Appeal
Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]
Continue readingJeff Walker: Disingenuous Damage Control
On October 13 of the year 2010, Jeff Walker published a blog post titled Injecting Poison into Your Brain. Given the timing of the post (just 9 days after Salty Droid published his most popular post ever, Syndicate Shit Storm), it was clearly an effort to marginalize and deflect the criticisms leveled by Salty Droid […]
Continue readingHow Freelance Copywriting Nearly Broke My Back!
When I first became a freelance copywriter back in 2005, I was doing everything I possibly could to get clients and pay my bills. If I had to work long hours, so be it. If I had to fly to seminars all over the country, so be it. I was in one of those “fight […]
Continue readingThe Twisting of Words and the Destruction of Language
Recently, I stumbled upon a blog I don’t normally read. In the post I read, the author advocated a certain behavior, even while it caused him some consternation. He was, in effect, saying that the behavior was “right” and ought to be encouraged. I disagree with said author. And while I didn’t say it directly […]
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