In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I [...]
How to Get Kick-Ass Clients
Who Pay You Big Fees
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they've had a few. Srsly. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
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Do you have a bunch of paid and free PDFs languishing on your hard drive? Here’s how to blast through them in a fortnight — without sitting in front of your computer screen for hours at a time.
The 5 Steps to a Consistent Flow of Clients
If you're working hard, but it's not yet adding up to a steady, consistent, predictable flow of ideal clients, listen to this free seminar I hosted with Dov Gordon. Discover why getting clients has been so hard -- and how to make it simple, predictable, and consistent.
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If you were to build your own house, you could not do it without first acquiring the raw materials. You would need wood, nails, windows, doors, shingles, siding, and much more. This is common sense. Yet, when it comes to writing, many people often sit down at the keyboard without any of the raw materials [...]
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
then click here now »
Shopping carts… if you’re an online business owner, you can’t live with ‘em and you can’t live without ‘em! Every shopping cart sounds amazing when you read the sales copy. It’s only when you start using it every day that its deficiencies become apparent. I know very few clients who are totally happy with the [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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