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Bonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue reading93% of Copywriters Agree: This Ad Sucks
I was reading Inc. magazine over the weekend when I came across this Bonobos ad (click the image to see it full-size in a separate tab): The ad begins with the following headline: 93% of men agree. BONOBOS is better. There are two major problems with this headline.
Continue reading3 Tips for Idea Generation
This post is all about idea generation. It’s about how you can be more creative and come up with more ideas for new articles, new products, and even new businesses. Interestingly, I had already drafted this post when I received this question from a blog subscriber: You recently emailed me asking for your subscribers to […]
Continue readingNegative Option Scam Artist Gets Nailed by FTC
If it sounds too good to be true, it probably is. Everybody knows this bit of wisdom. But almost everybody ignores it. I include myself because I fell for a lot of “too good to be true” pitches in my youth, one of which cost me $30,000 in losses. I’m much more skeptical now. If […]
Continue readingWhy Open Innovation Is Creating a “Golden Age” for Product Creators
To the uninitiated, the idea of creating and licensing products to big companies sounds a bit far-fetched. After all, why would a big company care about YOUR idea? Stephen Key points out in One Simple Idea that the last two decades has brought with it the emergence of what’s called “open innovation.” He describes it […]
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