by Ryan M. Healy on February 29, 2012
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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by Ryan M. Healy on February 28, 2012
I was reading Inc. magazine over the weekend when I came across this Bonobos ad (click the image to see it full-size in a separate tab): The ad begins with the following headline: 93% of men agree. BONOBOS is better. There are two major problems with this headline.
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
then click here now »
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by Ryan M. Healy on February 27, 2012
This post is all about idea generation. It’s about how you can be more creative and come up with more ideas for new articles, new products, and even new businesses. Interestingly, I had already drafted this post when I received this question from a blog subscriber: You recently emailed me asking for your subscribers to [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on February 24, 2012
If it sounds too good to be true, it probably is. Everybody knows this bit of wisdom. But almost everybody ignores it. I include myself because I fell for a lot of “too good to be true” pitches in my youth, one of which cost me $30,000 in losses. I’m much more skeptical now. If [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on February 23, 2012
To the uninitiated, the idea of creating and licensing products to big companies sounds a bit far-fetched. After all, why would a big company care about YOUR idea? Stephen Key points out in One Simple Idea that the last two decades has brought with it the emergence of what’s called “open innovation.” He describes it [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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