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Don’t Beat Yourself Up – Do This Instead
Yesterday, I published Copywriting Mistake #11. At least four more to go, followed by a wrap-up post. But I decided to take a break today because I just received some unsolicited feedback from a client who hired me to do a copywriting critique for him. He writes:
Continue readingA Direct Mail Package So Bad They Had to Send It Twice
I recently received two copies of the same direct mail package on the same day. When I opened the first package and pulled out the letter, I discovered that two gentlemen named Jeff Vacek and Ken Preuss had “reserved a free seat” for me to “personally attend” their “Info Marketing Millions Ultimate Blueprint Event.” I […]
Continue readingTime Vampire Tells Me I Have a “Very Nasty F*ckin Attitude”
As my friend Ben Settle says, “I love the smell of hate mail in the morning.” And guess what? I got a real doozy right at 10 a.m. Here’s how it went down…
Continue readingI AM the Weakest Link!
If there’s anything that reveals how vulnerable a service-based business is, it’s sickness. I’ve been sick since Saturday morning with a really bad cold. Headache, congestion, fever, coughing, the whole bit. Tried to do a little work yesterday, but had trouble getting anything of significance done. Finally, today, I’m feeling better. Or at least well […]
Continue readingWhich Business Books Would You Re-Read?
Imagine that for one full year you could not read any business books you hadn’t read before… and that you were only allowed to read business books you had previously finished reading. Which books would you re-read? On my list, I think I’d have to include:
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