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The 5-Minute Secret for Building Stronger Relationships with Your Clients
The Saturday after Thanksgiving we rounded up my side of the family for some family pictures. We met out by the historic red barn in our small town of Parker, Colorado, and my brother-in-law took the pictures with his digital SLR. It’d been a few years since we’d done a big family photo. But we […]
Continue readingWhat If You Run Out of Creative Ideas? [Book Review]
Howard Luck Gossage is one of the great unsung advertising heroes of the 20th Century. I didn’t know this until recently when I read Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison. I picked up a copy on Drayton Bird’s recommendation, and I wasn’t disappointed. It’s a remarkable […]
Continue readingWhy the Christmas Season is Generally a Disaster for B2B Sales
A forum participant wants to know if launching an infoproduct during the holidays is a good or bad idea. He writes: Hey Guys, I’m wondering if anyone has experience with doing launches during the holidays? Does it reduce sales as people try to save money for holiday gifts? Or are people in a buying mode […]
Continue readingBrilliant Direct Mail Piece to Get Out the Vote [Photo]
A couple weeks before the November election here in the U.S., I received a direct mail piece I thought was worthy of sharing. The piece was not in favor of any particular candidate. Rather, it’s purpose was to get the vote out. If you were in charge of such a piece, what would you write? […]
Continue readingI’m No SEO Guru, But…
…I’ve been able to get fairly decent rankings for a few competitive keyword phrases in multiple markets. Each month, I get thousands of visitors from Google, Yahoo, and Bing. (90%+ is from Google.) One site gets more than 4,000 organic search visitors monthly. Another gets more than 2,000. So my friend Markus Allen interviewed me […]
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