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The Simple Competitive Advantage Hidden in Payment Methods
One way to distinguish yourself in the market is to accept more (or fewer) methods of payment than your competitors do. Costco distinguishes itself by accepting only cash, check, or debit. By doing this, they eliminate merchant fees and pass on the savings to their customers. It’s inconvenient, but the inconvenience comes with a benefit: […]
Continue readingCuriosity is a Bloody Curse: How to Not Waste Knowledge
Us humans are strange little creatures. We’re curiouser than kids in a zoo. We want to know all kinds of stuff. And secrets we’ve not been let in on practically make us crazy with the desire to know. But once we know — once we discover the secret — we’re not much interested in using […]
Continue readingI’m Excited to Introduce My First Book on Speed Writing
I have written and published my first Kindle book. It is called Speed Writing for Nonfiction Writers: How to Double or Triple Your Daily Word Count, and it is just $0.99 right now. http://www.amazon.com/Speed-Writing-Nonfiction-Writers-ebook/dp/B00BRYB4BM/ If you’ve ever struggled with the blank screen… if writing feels like crawling through mud on your belly… or if you […]
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Successful Wine Ad Taught Me 5 Winning Marketing Strategies
If we judge books by their covers, then we judge wines by their labels. And their price. If a wine’s label looks fancy or distinguished, and the price isn’t too low, then we assume the wine must be good. If on the other hand the label looks cheap, or if the wine is indeed cheap, […]
Continue readingWhy Certain Books are Fondly Revered While Others Discarded
I have tracked every book I’ve finished reading since 1993. The idea just popped into my head one day in middle school. I recorded the first year of books on a Brother word processor. I remember sharing my “project” with a teacher in high school. She said she wished she’d kept a book log, too.
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