Comments on: 3 Copywriting Lessons Worth Re-Learning

By: Team Reading List 1.29.08 » (EMP) E-Marketing Performance

Team Reading List 1.29.08 » (EMP) E-Marketing Performance — Thu, 05 Jun 2008 16:17:15 +0000

[...] 3 Copywriting Lessons Worth Re-Learning [...]

By: thursdaybram.com » Blog Archive » The Business of Freelance Writing Carnival, Edition 6

Sat, 09 Feb 2008 13:19:16 +0000

[...] Healy presents Business Growth: 3 Copywriting Lessons Worth Re-Learning posted at Ryan M. [...]

By: a make money blogging carnival - Feb 08, 2008 : SuccessPart2.Com

a make money blogging carnival - Feb 08, 2008 : SuccessPart2.Com — Fri, 08 Feb 2008 15:27:19 +0000

[...] Healy presents Business Growth: 3 Copywriting Lessons Worth Re-Learning posted at Ryan M. Healy, saying, “Getting your sales message down is critical to making money [...]

By: Ryan M. Healy

Ryan M. Healy — Tue, 29 Jan 2008 16:39:10 +0000

Joe – I agree. In the effort to get projects done quickly, it is tempting to skip the down time you need to gain perspective.

Greg – I think the issue is with the HTML emails. I just made a tweak inside Aweber that should fix the problem you’ve described. Let me know if it works. Thanks!

By: Greg

Greg — Tue, 29 Jan 2008 00:02:55 +0000

Ryan, your Goldbar emails are working great but the aweber ones aren’t linking properly (no clickable link.) Just thought you’d like to know.

By: 3 Copywriting Lessons Worth Re-Learning... | The Profitable Business Edge 2

3 Copywriting Lessons Worth Re-Learning... | The Profitable Business Edge 2 — Mon, 28 Jan 2008 21:20:08 +0000

[...] Click Here To Read The Lesson… [...]

By: Joseph Ratliff

Joseph Ratliff — Mon, 28 Jan 2008 21:15:59 +0000

Ryan,

I especially liked the “take time away from your writing, then come back to it.” I see this mistake made all the time.

Part of the effective planning of a client project for me involves a minimum of a 2 day break from finishing my “final draft”, coming back to the writing, and really making a final effort to polish the letter or autoresponder series etc…

I think this is a critical step that many copywriters miss.

Joseph Ratliff
Author Of The Profitable Business Edge 2

By: Ryan M. Healy

Ryan M. Healy — Mon, 28 Jan 2008 20:56:06 +0000

Yes, the similarities are remarkable. Closing arguments… great addition! Glad I could help you see sales letters in a new light, Keith. :-)

By: Keith Goodrum

Keith Goodrum — Mon, 28 Jan 2008 20:48:28 +0000

Hey Ryan,

I’ve never thought about a court case being like a sales letter. The comparisons are remarkable. From the opening remarks to the closing arguments. In fact, the closing argument is really the same as the close of a sales letter… including a call to action.

Good stuff!

Keith

By: Ryan M. Healy

Ryan M. Healy — Mon, 28 Jan 2008 18:53:24 +0000

Michelle – Glad you liked the article! And thank you for including it in your Team Reading List.

Emilia – Thanks for the comment. To answer your question, I’m not sure of any good books on web design because I haven’t bought or read any. I did learn how HTML works by reading free online tutorials. This web site may be all you need…

http://www.w3schools.com/