Ratatouille is the latest movie from Brad Bird and the folks at Pixar. Toward the beginning of the movie, Remy (the main character) is hungry and reaches for a piece of bread. The ghost of Gusteau (a famous French chef) appears out of nowhere and tells Remy not to steal. He then says…
“Food always comes to those who love to cook.” –Auguste Gusteau in the movie Ratatouille.
This quote really stuck out to me. I thought, “Of course! I’d give food to a great cook if he or she would cook for me. They could share the meal, too!”
The same goes for any person with any skill. You might say…
“Copy jobs come to those who love to write.”
Or…
“Money comes to those who love to invest.”
Or…
“Human resources and financial resources come to those who love to grow businesses.”
It’s this idea that you will naturally attract whatever you need to do what you love to do. Just as you wouldn’t mind giving a good cook food for a share of the meal, neither would you mind giving a good copywriter a sales letter to write for a share of the profits.
Are you having trouble attracting what you need into your life? Are you sure you love doing what you do? Is there something else that might be a better fit?
On the flip side, who do you know who is passionate about their work? Might this person be valuable to a goal you’re trying to accomplish? If so, get in touch with that person and see what you can work out.
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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Ryan, if I may make a suggestion about your notification emails… a little more info on them would be very nice.
Right now, they basically just say “Hey I posted a new entry called X”
But for me it would be very nice if you said something like:
“Hey I posted a new entry called X. It’s about how to X using Y.”
Nothing complicated, just a little more selling on clicking that link :)
Ryan, if I may make a suggestion about your notification emails… a little more info on them would be very nice.
Right now, they basically just say “Hey I posted a new entry called X”
But for me it would be very nice if you said something like:
“Hey I posted a new entry called X. It’s about how to X using Y.”
Nothing complicated, just a little more selling on clicking that link :)
Good suggestion, Greg. Would you like an excerpt of the first two or three sentences? Do you think that would add more value?
Good suggestion, Greg. Would you like an excerpt of the first two or three sentences? Do you think that would add more value?
Perhaps, but can’t say for sure. Definitely worth giving a go, though.
Perhaps, but can’t say for sure. Definitely worth giving a go, though.
Well, I changed the email structure yesterday morning before I published “The Heart of a Servant.” So the most recent email had an excerpt and linked directly to the blog post.
I made this change with a client’s blog broadcast the other morning and it seemed to increase his open and click-thru rate quite a bit.
Well, I changed the email structure yesterday morning before I published “The Heart of a Servant.” So the most recent email had an excerpt and linked directly to the blog post.
I made this change with a client’s blog broadcast the other morning and it seemed to increase his open and click-thru rate quite a bit.
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