Here are three business predictions that I’ve been thinking about ever since I read them. I think they are quite prescient and worth your consideration. Perhaps they’ll hit you the same way they hit me.
Made-Me-Think Prediction #1: Search moves to apps
by John Jantsch of DuctTapeMarketing.com
John writes on his blog: “My use of search-engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs. My guess is that while you may not have taken note, you’re using search engines less and answer engines more.
“This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces.”
Made-Me-Think Prediction #2: Four horsemen: Netflix, Pandora, Spotify and Amazon
by Perry Marshall of PerryMarshall.com
Perry writes on his blog: “The price of books, movies and music is headed towards zero. You’re already seeing 1-day Kindle specials: $20 books are $2.99, 99 cents or even free.
“Amazon will start renting books to you on your Kindle the same way Netflix rents movies.
“At Amazon, books are just a loss leader for selling flat-screen TV’s and Christmas presents. For you, books are a loss leader for selling ______?
“You better decide right now. And if you don’t come up with a loss-leader strategy for your biz… someone else will.”
Made-Me-Think Prediction #3: The downfall of dashboards
by Avinash Kaushik, the Analytics Evangelist at Google
Avinash Kaushik shares on the Market Motive blog: “People in the Analytics world whose primary contribution is to puke data will find themselves with fewer and fewer contracts/jobs. People who provide a list of actions to take, rather than a puke of data in ‘dashboards,’ will find they are richer than they anticipated.”
What do you think? Agree or disagree? Leave a comment and let me know.
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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