I don’t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them.
It’s really unbelievable.
I actually threw away a number of them before I realized how many I was getting… and decided it would make a good photo opp for my blog. Check out my current collection of holiday catalogs (about 2 weeks’ worth)…
A Sampling of Holiday Catalogs I've Received in Fall 2009
Given how many catalogs I’ve received, I’ve got to believe it’s a good time to be a catalog copywriter… or even a catalog merchant.
I got my start as a direct response copywriter writing copy for a hybrid catalog/Internet company. The annual catalog prompted many of the sales; incentives drove customers to place their orders on the web site.
Personally, I really enjoy catalog copywriting. Every block of copy is an exercise in brevity.
A year ago, I would have passed you on to Jay White so you could join his Catalog Copywriting Secrets membership site, but it hasn’t been available since February 2009. And there’s no indication when it will be available again (if ever).
In the mean time, just take a look at some of the company names on these catalogs and keep the catalogs you get in the mail. This will give you a good place to start.
You never know… it might be worthwhile to ring up some of these catalogers and see if they have any overflow work for freelancers.
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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{ 8 comments }
Hey Ryan! My catalog course is on the slate to be re-released VERY soon with updates, new strategies, and lots more cool stuff. If anyone wants to be on the pre-notification list, they can go to http://www.catalogcopywritingsecrets.com for the latest info.
Thanks buddy!
No problem, Jay. :-)
Ryan
Interesting observation Ryan… L.L. Bean's certainly going at it!
Cheers,
David
They sure are, David!
Update: I got a Dell holiday catalog over the weekend.
Ryan
Interesting observation Ryan… L.L. Bean’s certainly going at it!
Cheers,
David
Sometimes catalogs and junk mail can become quite valuable to both nostalgists and diehard marketers. Yep, the same stuff we are throwing away today, others may be willing to pay for in a few years.
I've bought back issues of J. Peterman and early Banana Republic catalogs on ebay. Old JS&A (Joe Sugarman) and DAK Industries (Drew Kaplan) catalogs are highly prized now (oh how I regret not saving those).
A couple of years ago, I bought a guy's entire collection (about 5 years worth) of Ben Suarez's product mailers on ebay for somewhere around $500.
Great point, Rich. Sometimes there's gold in them catalogs! :-)
Ryan
Great point, Rich. Sometimes there's gold in them catalogs! :-)
Ryan
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