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A few days ago, Sean B. Alger sent me the following tweet. It was a bit cryptic. I thought he’d written a post in which he’d described himself as a lousy copywriter. Turns out, he had linked to an old David Ogilvy letter in which Ogilvy had described himself as a lousy copywriter.



Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.  Click here to get more details about Copywriting Code »

Has Google Finally Lost Its Way?

by Ryan M. Healy on March 15, 2012

Has Google finally lost its way? It certainly seems that way. Over the last year or two, the signs that Google has lost its way have been many. First there was the wholesale lifetime suspension of AdWords advertisers’ accounts with no explanation, no help, and no recourse.



The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!  Read My Review Here »

Drayton Bird’s Top 20 Business Lessons

by Ryan M. Healy on March 13, 2012

Imagine that you’ve been in business for 30 years or longer. As you look back on the good years and bad, what are the key lessons that stick out to you? What are the things that made the difference? While you may not have been in business for 30 years — or even 10 — [...]



Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.  Get Your Free Facebook Training Here »

How to Write Text Ads: Tips from 18 PPC Experts

by Ryan M. Healy on March 8, 2012

Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:



Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.  Click here to get more details about Copywriting Code »

Free AdWords Grader

by Ryan M. Healy on September 1, 2011

As you may already know, I’ve been suspended from AdWords for a whole year now. But if your account is still active… and you’re still using AdWords… then it makes sense to optimize your campaigns as much as you possibly can. That’s why I’d like to tell you about WordStream’s free AdWords Grader.



How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »