Ryan Healy on Copywriting, Advertising & Business Growth
From the category archives:
You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful.
In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices we’re [...]
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A blog is a playground.
You get to play with ideas and see how your readers respond.
A blog is a test lab.
You get to mix words in new ways, try new approaches. Then see what happens.
A blog is a direct response dream.
You get to measure which posts are more popular than others, which headlines work and [...]
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Since I’ve published four new posts already this week, I figured why not cap it off with a new issue of Five on Friday? Here are a few of the blog posts I found interesting, helpful, enlightening, inspiring, etc.
New Digs. Same Landlord. – by John Carlton
Apparently, John has been doing a little remodeling over on [...]
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It’s been more than a year since I switched from Typepad to Wordpress… and it’s also been more than a year since I started using the Copyblogger theme for my blog (after a couple months running the Sandbox theme).
Since last summer I had been thinking about upgrading to Chris Pearson’s Thesis Theme. From the moment [...]
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Whew! It’s been a really long time since I’ve put one of these together. Basically, Five on Friday is a collection of five blog posts I think are worth reading.
So, without further adieu…
A Forerunner to the Wall Street Journal’s “Two Young Men” Ad – by Christopher Tomasulo
Thanks to Harlan Kilstein’s research, I knew that the [...]
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Over the holidays, this blog hit an important milestone: 1,000 approved comments and counting. It happened in just under one year from the time I started this blog on the new domain.
Since there are currently 1,048 comments and 115 published posts on this blog, that’s about 9.1 comments per blog post.
Anyway, I’ve been thinking about [...]
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Since I’ve been marketing on the Internet for more than six years now, both as an employee and a freelance copywriter, I’ve learned quite a few things about generating traffic.
In fact, TRAFFIC was one of the first subjects I ever dove head-first into — even before copywriting.
This is not to say I’m a traffic expert; [...]
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I just got done reading three marketing newsletters.
I used to be good about tearing open the envelope whenever a newsletter arrived and reading it right then and there. These days, I’m more prone to save up two or three and then “batch” them by reading them one right after the other.
Anyway, whether it’s newsletters, blogs, [...]
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Over the last few months, I’ve tweaked this blog a bit and added a few pages.
So I thought it would be good to let you know about them.
1. I removed the “no follow” tags from this blog.
I did this on Fred Black’s recommendation. You can read his post about removing “no follow” tags here: I’ve [...]
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After a six-week hiatus, Five on Friday is back.
I took a break for two primary reasons: I’ve been slammed with work and I wanted to bring you five posts from five sources I have not linked to before.
As I began to collect blog posts, I began to notice a trend: everybody’s got Twitter on the [...]
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Ryan Healy is a freelance copywriter
based in Denver, CO. Contact him at:
720-344-7788 | rhealy@gmail.com
