From the category archives:
On page 110 of How to Make Your Advertising Make Money, John Caples writes:
Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past.
I’ve gotten some great ideas from reading [...]
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I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing.
Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book.
Perfect example:
For the last year, I’ve been searching for a copy [...]
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I just got done reading three marketing newsletters.
I used to be good about tearing open the envelope whenever a newsletter arrived and reading it right then and there. These days, I’m more prone to save up two or three and then “batch” them by reading them one right after the other.
Anyway, whether it’s newsletters, blogs, [...]
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I mailed all the books today.
Here are some numbers I thought you might find interesting.
Total sales: 85 (34 within the U.S. and 51 international)
Total cost of postage: $583.60
Total conversion rate: 22%
That number comes from this calculation: 85 sales / 385 unique visitors to my blog during the promotion = 22% conversion rate.
The conversion rate may [...]
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Well, today is my birthday. And as you might already know, today is also the last chance you have to get a copy of Million Dollar Marketing Secrets for $7.
This is a real book. It is printed on real paper. And it’s even sent using real postal mail. :-)
Today’s message might persuade you to buy [...]
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