From the category archives:

Books

I just got done reading three marketing newsletters.
I used to be good about tearing open the envelope whenever a newsletter arrived and reading it right then and there. These days, I’m more prone to save up two or three and then “batch” them by reading them one right after the other.
Anyway, whether it’s newsletters, blogs, [...]

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I mailed all the books today.
Here are some numbers I thought you might find interesting.
Total sales: 85 (34 within the U.S. and 51 international)
Total cost of postage: $583.60
Total conversion rate: 22%
That number comes from this calculation: 85 sales / 385 unique visitors to my blog during the promotion = 22% conversion rate.
The conversion rate may [...]

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Well, today is my birthday. And as you might already know, today is also the last chance you have to get a copy of Million Dollar Marketing Secrets for $7.
This is a real book. It is printed on real paper. And it’s even sent using real postal mail. :-)
Today’s message might persuade you to buy [...]

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[Note: This Offer Is Now Closed. Thanks!]
So my birthday is this Thursday, May 8. I’m a bit secretive about my age, although I haven’t gone out of my way to hide it. (Some folks know how old I am, but they almost never guess right the first time.)
Ever since about age 16, birthdays haven’t really [...]

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Any More Takers?

by Ryan M. Healy · 2 comments

in Books

Earlier this week I wrote about the 12 books that changed my life.
At the end of that post, I invited you to participate by writing your own list, publishing it on your blog, and linking back to my original post.
For doing this, I said I would give you a free link back to your web [...]

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I love to read.
And I love to track every book I read.
In fact, I began logging every book I finished starting in the 8th grade, and I’ve been doing it ever since. Every January, I close out the prior year, print my log, hole-punch it, and put it in my book log binder.
It’s nothing fancy, [...]

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How Cool Is This?

by Ryan M. Healy · 5 comments

in Books, Copywriting

My friend Ben Settle published a book earlier this year called The Copywriting Grab Bag. I have a copy of the book, and it’s phenomenal.
But here’s what’s so cool…
One of the guys who bought Ben’s book was so impressed that he actually created a video and published it on YouTube!
Observation: you have to be thrilled [...]

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Yesterday, I got a call from Lila Rajiva, the co-author (with Bill Bonner) of Mobs, Messiahs, and Markets. Apparently, one of the guys who’d commented on one of my previous posts had said some inaccurate things–so I happily agreed to remove his comment.
Maybe I’m just a book junkie, but I really enjoy getting to meet [...]

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Ben Settle is an amazing copywriter. Which is why you should know he’s offering a 24-hour special on his new book called The Copywriting Grab Bag. This is not a digital product, it is an actual physical book that will be mailed to you. Until tomorrow morning, you can get the book for only $19.95 [...]

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