by Ryan M. Healy on February 21, 2012
In 2011, I re-read The 4-Hour Workweek by Timothy Ferriss. Except this time, I was intentional about taking action on some of the recommendations in the book. One of the recommendations was to buy and read One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key. [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on January 11, 2012
If you enjoyed reading Cialdini’s Influence, Ariely’s Predictably Irrational, or Freakonomics by Levitt and Dubner, then chances are you’ll enjoy the new behavioral psychology book Situations Matter by Sam Sommers. Situations Matter explores how our behavior is shaped by circumstance. For example: In one situation, we may be proactive; but in a similar situation with [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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