by Ryan M. Healy on January 25, 2011
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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by Ryan M. Healy on September 17, 2010
Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product:Â print, audio, [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on July 27, 2010
On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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by Ryan M. Healy on April 3, 2010
I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing. Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book. Perfect example: For the last year, I’ve been searching [...]
Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.
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by Ryan M. Healy on November 15, 2008
I just got done reading three marketing newsletters. I used to be good about tearing open the envelope whenever a newsletter arrived and reading it right then and there. These days, I’m more prone to save up two or three and then “batch” them by reading them one right after the other. Anyway, whether it’s [...]
31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
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