Ryan Healy on Copywriting, Advertising & Business Growth
From the category archives:
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do.
Naturally, mindshare is a very valuable thing.
Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to unsubscribe from [...]
{ 9 comments }
MaestroConference is the latest development in teleseminar technology. It’s a breakthrough teleconference platform that allows you to simulate a live workshop on the phone, complete with breakout groups, hand-raising, passing the mic, and more.
If you conduct training or sell products by teleconference… or if you’re just frustrated by poor quality teleconference services that don’t live [...]
{ 2 comments }
You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful.
In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices we’re [...]
{ 7 comments }
You can tell a lot about a person just by looking at the brands they’re passionate about.
It opens up a little window of insight into that person.
With that in mind, I thought it would be fun to see what brands you’re passionate about — the ones you buy on a regular basis or talk about [...]
{ 24 comments }
A blog is a playground.
You get to play with ideas and see how your readers respond.
A blog is a test lab.
You get to mix words in new ways, try new approaches. Then see what happens.
A blog is a direct response dream.
You get to measure which posts are more popular than others, which headlines work and [...]
{ 5 comments }
If you ever needed proof that we make emotional buying decisions, look no further than the smart car.
The smart car is a tiny two-seater that appeals to environmentally concerned folks. (I’m guessing the majority of the buyers are either single or married with no kids.)
You don’t buy a smart car because it’s a logical thing [...]
{ 15 comments }
Netflix is a company that has strict standards. They understand they live and die by how fast they can turnaround movies and get them back in the hands of their customers.
So whenever there is a hiccup, they apologize. And they apologize whether I complain or not! It just happens.
Perfect example:
A couple nights ago, my wife [...]
{ 6 comments }
When I moved recently, I decided to switch back to Qwest from Comcast. My promotional period with Comcast had ended and I was paying nearly a hundred bucks a month for phone and Internet service.
Qwest, on the other hand, could offer all the same service for $20 less a month. So I figured it was [...]
{ 25 comments }
Question: If your client is enthusiastic about his product, but you’re not, should you write the copy?
In a perfect world, you would always write copy for products and services you’re personally excited about. But I’ve occasionally found myself in the position of writing copy for products and services that don’t get me excited.
Here’s the thing: [...]
{ 13 comments }
Ryan Healy is a freelance copywriter
based in Denver, CO. Contact him at:
720-344-7788 | rhealy@gmail.com
