From the category archives:

Business

Lynn Terry on Affiliate Marketing, Traffic Generation, and More

by Ryan M. Healy

in Business, Internet Marketing, Interviews, Traffic

When I first communicated with Lynn Terry in January, it was to apologize.
Fortunately, she was gracious. :-)
Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more.
You’ve been online for 13 years, which I think [...]

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Spinning Plates

by Ryan M. Healy

in Business, Productivity

Ever see a picture of a performer spinning plates on sticks? I don’t think I’ve ever seen it done in person, but I’ve seen pictures of it similar to this one:

As an entrepreneur and service provider, I feel like plate spinning is a good metaphor for my life.
There are always lots of plates in the [...]

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A Little Direct Response Gold

by Ryan M. Healy

in Advertising, Copywriting, Interviews, Lessons

Do you know Drayton Bird?
In direct response marketing, he’s a living legend.
After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather).
Plus, Drayton’s experience runs the gamut.
He’s helped small businesses, of course, but much [...]

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Creativity: The Lost Commodity

by Ryan M. Healy

in Business, Copywriting, Creativity

Creativity is vital for any idea worker. But it’s easy to let creativity die.
We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them.
Doesn’t matter where you live. A guy in New York can watch the same TV programming in San Francisco. A [...]

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Hot Date with an Ugly Sales Letter

by Ryan M. Healy

in Advertising, Business, Copywriting, Critiques

Happy Valentine’s Day!
Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today.
But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours!
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I’m looking for a hot date [...]

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