From the category archives:

Business

Secrets in Selling Never Go Out of Style

by Ryan M. Healy

in Advertising, Business, Case Studies

If you’ve ever doubted the power of “secrets” in selling, then you absolutely MUST watch these 25-year-old TV commercials.
TV Commercial #1: He-Man and the Masters of the Universe
“Secret Powers Were Revealed to Me!” – “Only Three Others Share This Secret…”

TV Commercial #2: She-Ra, Princess of Power
“Fabulous Secrets Were Revealed to Me!” – “Only a Few [...]




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List Management, Fake Endorsements, and The Syndicate

by Ryan M. Healy

in Ethics, Internet Marketing, Product Creation, Product Launch

As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you.
Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the product [...]




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Cure Cash Flow Problems Quickly

by Ryan M. Healy

in Business, Optimization, Success

Cash flow problems are bad enough in a good economy. But they can be the kiss of death in a bad economy.
So if the recession has you scrambling to come up with money to pay your bills on time, then these four ways to cure cash flow problems quickly should come in handy.
1. Eliminate Unnecessary [...]




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Basic Sales Appeals Go on Forever

by Ryan M. Healy

in Advertising, Books, Copywriting

On page 110 of How to Make Your Advertising Make Money, John Caples writes:
Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past.
I’ve gotten some great ideas from reading [...]




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A Theory of Value

by Ryan M. Healy

in Advertising, Business, Product Creation, Success

After a few Belgian beers at The Cheeky Monk, my friend Chad and I began to talk about economics.
As we discussed the source and nature of money, we began to zero in on the idea of value. What is value? How is it created? Where does it come from?
Initially, I argued that value is created [...]




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