From the category archives:
If you’ve ever doubted the power of “secrets” in selling, then you absolutely MUST watch these 25-year-old TV commercials.
TV Commercial #1: He-Man and the Masters of the Universe
“Secret Powers Were Revealed to Me!” – “Only Three Others Share This Secret…”
TV Commercial #2: She-Ra, Princess of Power
“Fabulous Secrets Were Revealed to Me!” – “Only a Few [...]
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On page 110 of How to Make Your Advertising Make Money, John Caples writes:
Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past.
I’ve gotten some great ideas from reading [...]
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After a few Belgian beers at The Cheeky Monk, my friend Chad and I began to talk about economics.
As we discussed the source and nature of money, we began to zero in on the idea of value. What is value? How is it created? Where does it come from?
Initially, I argued that value is created [...]
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Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad.
That was a few years ago now.
At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week.
Those little ads were brilliant. They demonstrated — in print form — [...]
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A well-organized swipe file is as good as gold in the hands of a skilled copywriter.
But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster.
This is the subject of a recent interview I did [...]
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