Case Studies

Saving the Post Office (or Not)

by Ryan M. Healy on December 5, 2011

The U.S. Post Office is drowning in red ink, posting multi-billion dollar losses every single quarter of the year. Their solution? Charge more, provide less. I kid you not, this is the strategy being pursued by the Post Office in 2012. They’re going to save an estimated $3 billion in expenses when they:



Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.  Get Your Free Facebook Training Here »

Results of the Kindle Marketing Experiment

by Ryan M. Healy on November 21, 2011

Remember the “Kindle Marketing Experiment” post? Well, that post is now gone since the offer is over. But the results are in! And John Breese has generously shared what he’s learned in the following post. If you’re interested in Kindle Publishing, this will help you make smart decisions as you get started. Enjoy!



Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.  Click here to learn more »

Netflix Kills Qwikster

by Ryan M. Healy on October 10, 2011

Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:



How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »

How Netflix Could Have Made Bad News Better

by Ryan M. Healy on September 19, 2011

In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are [...]



Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.  Click here to learn more »

Boiler Room Scams: How They Work

by Ryan M. Healy on July 27, 2011

Boiler room scams are on the rise, so I feel it’s important for you to know how this type of scam works. Step 1: You buy an inexpensive product or accept a “Free plus Shipping” offer from an infomercial or similar marketing medium. Step 2: Get a call from a boiler room where you are [...]



Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »