From the category archives:
Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something.
In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a new [...]
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Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve.
Here are a few reasons people have unsubscribed from my email list this year and last year.
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I am unsubscribing [...]
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“Mega” is such a hypey word, isn’t it?
But I think selling $150 million in a single day qualifies as a mega launch. To my knowledge, this figure puts to shame any kind of product launch ever done in the Internet marketing space.
Of course, I’m not talking about yet another home study course; I’m talking about [...]
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I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing.
Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book.
Perfect example:
For the last year, I’ve been searching for a copy [...]
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David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous.
Here is what Ogilvy wrote:
At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock
But did you know Ogilvy didn’t actually write this sentence? The proof [...]
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