Case Studies

Mark Shurtleff: A Case Study in Political Corruption

by Ryan M. Healy on February 17, 2011

Have you ever wondered how all those boiler rooms in Utah get away with so much fraudulent behavior without any apparent repercussions? Answer: Mark Shurtleff, Utah’s Attorney General Some of the largest call centers in Utah have given Mark sizable campaign contributions (i.e., “protection fees”) over the years. For their contributions, they get carte blanche [...]



Your Web Site Is Losing Money...
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Paid Links Constitute “Black Hat SEO”? Hardly…

by Ryan M. Healy on February 17, 2011

This week, J.C. Penney was blasted for buying links to increase their search engine rankings. The NY Times said buying links is a black hat SEO technique. I thought that was a little strange. Paid links are hardly black hat. As Fred Black pointed out in his article about the J.C. Penney link buying scandal: [...]



31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.  Click Here to Get the 31 Tips »

Why You Should Never Claim You’re the Best

by Ryan M. Healy on February 9, 2011

You should never claim you’re the best in your ads. Here’s why… Reason #1: It’s difficult, if not impossible, to prove anything is “the best.” Reason #2: Even if you could “prove” it, most people would still be skeptical. Reason #3: Blatant boasting is always a turn-off. Reason #4: It does nothing to further the [...]



The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!  Read My Review Here »

What Musicians Can Learn from Zoe Keating

by Ryan M. Healy on January 27, 2011

Zoe Keating is a cellist. She makes music, and she sells it on her web site. Here’s what that looks like: You can sample her music. If you like it, you can buy it. You can get her music digitally for $8. You can get the CD + digital download for $14. Or you can [...]



The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!  Read My Review Here »

I’ve been in business since I was 12 years old. Worked out a deal with the sales guys down at the Richmond model homes. I’d water all the plants in the model homes each Saturday and they’d pay me $5 cash. Not bad since it only took me an hour. Gradually, I scaled up. Started [...]



Which Half of Your Advertising Is Wasted?
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