Ethics

Marketing Tactics That Work Today But Not Tomorrow

by Ryan M. Healy on October 5, 2010

If a marketing tactic works today, but may not work a year or two from now, should you still use it? If you find a loophole in Google’s ranking algorithm, should you exploit it — even though the loophole may be closed within a week or a month or a year? Sometimes the slight advantage [...]



Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

Last week, I watched the season premiere of The Middle, a sitcom about a middle-class American family living in middle America. In the first episode of the second season, Frankie, played by Patricia Heaton, gets on a kick to be more punctual and proactive with her family. Of course, based on her poor track record, [...]



Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

When Selling on Price Backfires

by Ryan M. Healy on September 14, 2010

A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I [...]



Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.  Click here to learn more »

Am I Encouraging Twitter Spam?

by Ryan M. Healy on September 9, 2010

Since my last post about getting free traffic from Twitter, I’ve gotten a couple emails from concerned readers who believe I’m encouraging Twitter spam. It’s a fair argument, so I thought I’d address it head on. Here’s the first email I received. Hi Ryan, Are these random @ messages sent to non-followers with a sales [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

List Management, Fake Endorsements, and The Syndicate

by Ryan M. Healy on August 23, 2010

As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the [...]



The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!  Read My Review Here »