Optimization

Are You Lifting Your Kilt for Google?

by Ryan M. Healy on February 3, 2011

I’ve been a fan of Google for a long time. Here’s why: 1. They are better at search than any other search engine. 2. They have the best PPC advertising platform (Adwords). 3. And they offer all kinds of useful tools for free — Google Analytics, Website Optimizer, Google Docs, Gmail, etc. But even with [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »

Why Your Online Reputation Is More Important Than Ever

by Ryan M. Healy on January 21, 2011

In December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

Between the Idea and the Doing

by Ryan M. Healy on November 30, 2010

Many times throughout my life I’ve been seized by the idea of doing something that (at the time) seems fascinating and exciting. But between the idea and the doing there is often a hidden patch of resistance. You see, what I’ve discovered is that most of the time I’m really just in love with the [...]



Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

Multiple Redundancies in Business

by Ryan M. Healy on October 26, 2010

I recently watched a show called MythBusters in which they tested the strength of duck tape through a variety of fascinating experiments. One of these experiments involved taping a full-grown man (co-host Adam Savage) to a board and flipping the board upside down so he was suspended facing the floor. Of course, to do the [...]



Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.  Get Your Free Facebook Training Here »

Cure Cash Flow Problems Quickly

by Ryan M. Healy on August 2, 2010

Cash flow problems are bad enough in a good economy. But they can be the kiss of death in a bad economy. So if the recession has you scrambling to come up with money to pay your bills on time, then these four ways to cure cash flow problems quickly should come in handy. 1. [...]



The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!  Read My Review Here »