From the category archives:

Business

Direct Mail Advertising – A Few Observations

by Ryan M. Healy

in Advertising, Copywriting, Internet Marketing

Direct mail advertising is very different than online advertising.
With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them.
Plus, to complicate [...]

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Why It Pays to Hire Experts

by Ryan M. Healy

in Business, Copywriting, Critiques

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself.
Say it with me: “I’m a control freak.”
There. Feel better?
I do.
While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve also learned the value [...]

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Google’s Superbowl Commercial: Parisian Love

by Ryan M. Healy

in Advertising, Business, Case Studies

Imagine my surprise as I watched the Superbowl and saw a TV commercial for Google! I’m not sure whether or not it’s their first TV commercial, but I don’t recall ever seeing one before.
What I love about Google’s commercial — called “Parisian Love” — is how it builds a compelling story through search phrases.
They don’t [...]

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Disinformation, Subterfuge, and Propaganda

by Ryan M. Healy

in Business, Ethics, Internet Marketing, Psychology

Late last week, on January 28th to be exact, four suspicious nominations were submitted to the recent post where I invited you to nominate your favorite Internet marketer.
After reading them, I suspected they were fake nominations. Here they are in the order they were received:
Comment #1
“TERRY KARLIN”
I would like to nominate Mike Filsaime.
His success speaks [...]

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Naming Names vs. Calling Names

by Ryan M. Healy

in Blogging, Business, Ethics

A few people have responded to my recent controversial post either on their blogs or via comments. Some have expressed their opinion that it’s never good to name names. And others have spoken out against name calling.
But I think the two issues are getting a little bit confused. There is a big difference between “calling [...]

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