Business

How to Manage Sales Leads

by Ryan M. Healy on March 7, 2012

Generating, managing, and following up with sales leads is the life blood of any service business. Freelancers and independent professionals know this. Still, they often fail to get in touch with new sales leads in a timely manner. Why is this? Is it because they just don’t want the new business? Not really. It has [...]



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RIP John Ritskowitz

by Ryan M. Healy on March 5, 2012

Today I learned that my friend and fellow copywriter John Ritskowitz (or John Ritz, for short) passed away. He died on March 3, 2012 from a long illness. He was only 44. I hadn’t talked with John recently, but we had talked on the phone a few times. I’d also outsourced a sales letter to [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

Should Government Selectively Support Local Business?

by Ryan M. Healy on March 2, 2012

This morning I discovered that the town I live in has a “daytime dilemma.” Apparently, “an estimated 80 percent to 85 percent of the [Parker] population leaves by 8 a.m. each weekday, making things more difficult on local businesses, particularly restaurants that rely on a steady lunch crowd to make ends meet.” Hmmmm… okay. So [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

What a Strange Few Days It’s Been

by Ryan M. Healy on March 1, 2012

If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

Negative Option Scam Artist Gets Nailed by FTC

by Ryan M. Healy on February 24, 2012

If it sounds too good to be true, it probably is. Everybody knows this bit of wisdom. But almost everybody ignores it. I include myself because I fell for a lot of “too good to be true” pitches in my youth, one of which cost me $30,000 in losses. I’m much more skeptical now. If [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »