From the category archives:

Viral Marketing

Ryan Healy’s Social Network

by Ryan M. Healy

in Personal, Traffic, Twitter, Viral Marketing

I got more traffic to this web site last month (October 2009) than any other month since I started writing this blog.
Part of the reason for this is I have some truly great people in my social network. And they have graciously shared and linked to some of the posts I’ve written in the last [...]




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Brandishing a Red Hot Poker: Getting Attention in Hyper-Distracted Markets

by Ryan M. Healy

in Blogging, Business, Copywriting, Viral Marketing

Doesn’t matter what market you’re in, you’ll always be competing for the attention of your prospects and customers.
They’ve got a million things going on… oh, and they just got distracted by thing number million and one. (Was it a new email, a text message, an IM on Skype, an incoming tweet? Whatever it was, they’re [...]




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Obama as the Joker: Bad Marketing?

by Ryan M. Healy

in Copywriting, Examples, Psychology, Viral Marketing

In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles.
Most things that go viral online start online.
But this started off-line… in one single U.S. city. Then it exploded on the Internet.
So there is clearly something about the poster that works. [...]




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Moonfruit Just Moonwalked All Over Michael Jackson

by Ryan M. Healy

in Business, Case Studies, Traffic, Twitter, Viral Marketing

It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, “moonfruit” was more popular than Michael Jackson.
Naturally, people on Twitter started to notice. Tweets started showing up all over the place saying “WTF is #moonfruit?” After all, what could possibly be more popular than Michael Jackson [...]




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