I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell. That’s why one ad in particular stood out like a Quaker walking down the Las Vegas […]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
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Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]
How to Charge 12x What Your Competitors Charge... and Get Away with It!
Ever wondered how some companies dominate a market and get away with charging way more than their competitors? This report reveals how one company did it and how you could, too.
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Every time I travel (which is only once or twice a year), I’m forced to miss a couple work days. On the surface, I’m losing productive work time. But there is an advantage to traveling periodically throughout the year — even if you’re traveling for non-business reasons. Personally, I notice my productivity goes up the […]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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There are essentially four over-arching strategies for growing a business. No more, no less. Here they are: Get more customers and clients. Get your customers/clients to buy more frequently. Get your customers/clients to spend more money per transaction. Keep your customers longer. [Download this entire article as a PDF here.] While there are only four […]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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