Ryan Healy on Copywriting, Advertising & Business Growth
From the category archives:
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do.
Naturally, mindshare is a very valuable thing.
Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to unsubscribe from [...]
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Get this: Amazon just kicked off an advertising contest where the winners get $20,000 in Amazon Gift Certificates. Looks like they’ll be choosing two winners, and they’ll each get a $10,000 gift certificate.
I figured you’d want to know about it because chances are you’re good at writing copy… or… you want to get good at [...]
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You probably already know this, but I’ll tell you anyway…
When you write, write. When you edit, edit. Try not to mix the two.
If you try to edit yourself while you’re writing, your brain will get all jammed up and you’ll experience that dreaded disease called “writer’s block.”
That’s because writing and editing involve two different parts [...]
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Question: If your client is enthusiastic about his product, but you’re not, should you write the copy?
In a perfect world, you would always write copy for products and services you’re personally excited about. But I’ve occasionally found myself in the position of writing copy for products and services that don’t get me excited.
Here’s the thing: [...]
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Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising.
In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that mistake?
I [...]
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Do you know who your true competitor is?
Do you really know?
Nearly everybody has read about or heard of the success of Southwest airlines. While reading The Contrarian Effect by Michael Port and Elizabeth Marshall, I came across this little gem:
By offering low-cost fares, frequent flights, and fast, friendly service, Southwest quickly became a customer favorite [...]
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In my last post, I showed you 7 different ways to research a copywriting project.
And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into sales [...]
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In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote:
One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in reading [...]
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In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”
And yet, even after sitting down to write an ad or sales letter, you may not know where to start. I want to help you change that starting today.
Now, when writing sales copy, most [...]
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It’s been more than a year since I switched from Typepad to Wordpress… and it’s also been more than a year since I started using the Copyblogger theme for my blog (after a couple months running the Sandbox theme).
Since last summer I had been thinking about upgrading to Chris Pearson’s Thesis Theme. From the moment [...]
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Ryan Healy is a freelance copywriter
based in Denver, CO. Contact him at:
720-344-7788 | rhealy@gmail.com
