by Ryan M. Healy on January 31, 2012
When you are testing two direct mail pieces against each other, it is not always easy to determine a winner. Unless, of course, you are basing it solely on initial responses. One piece brings in 42 orders; the other brings in 55. You have a winner! Or do you?
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by Ryan M. Healy on January 30, 2012
I’m reading Bossypants by Tina Fey. It’s hilarious, but also includes some useful lessons and anecdotes about life as a writer. On page 123, Fey writes about “Things I Learned from Lorne Michaels.” (In case you don’t know, Lorne Michaels is the creator and producer of Saturday Night Live. He is the guy who hired [...]
31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
Click Here to Get the 31 Tips »
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by Ryan M. Healy on January 27, 2012
The headlines and copy used in big brand ads are often so ridiculous they’re hardly worth commenting on. But I found this post by Nancy Friedman both funny and interesting. She writes: “X just got better” [is] a formula frequently employed by headline writers short on time and imagination. She then lists 18 specific examples [...]
Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.
Get Your Free Facebook Training Here »
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by Ryan M. Healy on January 23, 2012
At the beginning of the year, I began publishing five days a week on my blog. I plan to continue publishing daily, Monday through Friday, for the remainder of this year. I also plan to send out short email notifications to let you know when new blog posts are published. I began doing this January [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on January 20, 2012
So I got this little gem of an email in my inbox this week. GREETINGS MY NAME IS ANGEL AND I AM THE DIRECTOR OF MEDIA REPRESENTING VISUAL MEDIA IMPACT IN TARRYTOWN, N.Y. I AM EMAILING YOU BECAUSE I SEE POTENTIAL IN YOUR TRAFFICKING DUE TO MY EXPERTISE OF SEARCH ENGINE OPTIMIZING. I HAVE OVER [...]
31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
Click Here to Get the 31 Tips »
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