Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell. That’s why one ad in particular stood out like a Quaker walking down the Las Vegas […]
The 5 Steps to a Consistent Flow of Clients
If you're working hard, but it's not yet adding up to a steady, consistent, predictable flow of ideal clients, listen to this free seminar I hosted with Dov Gordon. Discover why getting clients has been so hard -- and how to make it simple, predictable, and consistent.
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Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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Every time I travel (which is only once or twice a year), I’m forced to miss a couple work days. On the surface, I’m losing productive work time. But there is an advantage to traveling periodically throughout the year — even if you’re traveling for non-business reasons. Personally, I notice my productivity goes up the […]
Want to Write Faster?
If you've ever struggled with the blank screen... or if you just want to write faster than you do today... then this book is for you. It will teach you the secrets of Speed Writing and how to double or triple your daily writing output.
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There are essentially four over-arching strategies for growing a business. No more, no less. Here they are: Get more customers and clients. Get your customers/clients to buy more frequently. Get your customers/clients to spend more money per transaction. Keep your customers longer. [Download this entire article as a PDF here.] While there are only four […]
The Program that Helped Me Become a Six-Figure Copywriter
I bought AWAI's Accelerated Program for Six-Figure Copywriting back when I still had a job. It remains one of the best purchases I've ever made. I became a freelance copywriter in 2005 and never looked back.
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When was the last time you thanked somebody for their contribution to your business — either a client, partner, referral source, or somebody else? No entrepreneur is an island. Your success is intimately connected with dozens, if not hundreds, of other people. So don’t forget to take time to thank those who support you.
Is It Really Possible to Send a Greeting Card for Less than $1?
Since 2008 I've been using Send Out Cards to stay in touch with my clients. For less than $1, I can send a custom greeting card to anybody. I can even mail all my clients at one time. If you're in a service business and want an easy way to stay in touch with clients, you're going to love Send Out Cards.
Click here to see how easy and affordable it is to use Send Out Cards »