Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan
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What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires.
It’s the kind of copy that, while you read it, your mind thinks, “What? Is that really [...]
In high school, I joined the newspaper staff as soon as they would let me, and I took all the honors English classes I could. I was in love with reading and writing — I couldn’t get enough of it.
In honors English we would read a book every two weeks (usually a classic), then write [...]
If you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.”
Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills).
The PDF [...]
Here we sit at the threshold of 2010. And in the spirit of prognostication, I’d like to take a moment to make a few modest predictions for the new year.
Business Prediction #1:
It Will Become Harder to Fill Seminars
Fact: It’s hard to fill seminars and it’s getting harder.
I can say this because I’ve experienced it firsthand [...]
Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong.
Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as a [...]