Copywriting

Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]



Looking for a Copywriter?
Direct response copywriter. 10 years experience. Available on a limited basis to write long-form sales letters, direct mail packages, space ads, emails (broadcasts and autoresponders), video scripts, opt-in pages, and copy for product launches.  Learn More Here »

Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]



How to Charge 12x What Your Competitors Charge... and Get Away with It!
Ever wondered how some companies dominate a market and get away with charging way more than their competitors? This report reveals how one company did it and how you could, too.  Special Report - Just $10 »

During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops. Why? He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home […]



How Joe Girard Became the World's Greatest Salesman
Joe Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of 13,001 vehicles. Nobody has ever come close to breaking Joe's records. So how did he do it?  Click here to discover Joe's little-known "paper secret" »

Bad Month? How to Survive Lean Times in Copywriting

by Ryan M. Healy on April 28, 2014

Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

What Motivates Copywriters

by Ryan M. Healy on April 27, 2014

Are copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration.



Is It Really Possible to Send a Greeting Card for Less than $1?
Since 2008 I've been using Send Out Cards to stay in touch with my clients. For less than $1, I can send a custom greeting card to anybody. I can even mail all my clients at one time. If you're in a service business and want an easy way to stay in touch with clients, you're going to love Send Out Cards.  Click here to see how easy and affordable it is to use Send Out Cards »