Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops. Why? He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home […]
The Program that Helped Me Become a Six-Figure Copywriter
I bought AWAI's Accelerated Program for Six-Figure Copywriting back when I still had a job. It remains one of the best purchases I've ever made. I became a freelance copywriter in 2005 and never looked back.
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Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…
How to Charge 12x What Your Competitors Charge... and Get Away with It!
Ever wondered how some companies dominate a market and get away with charging way more than their competitors? This report reveals how one company did it and how you could, too.
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Are copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration.
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
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