From the category archives:

Critiques

Hot Date with an Ugly Sales Letter

by Ryan M. Healy

in Advertising, Business, Copywriting, Critiques

Happy Valentine’s Day!
Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today.
But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours!
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I’m looking for a hot date [...]

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Why It Pays to Hire Experts

by Ryan M. Healy

in Business, Copywriting, Critiques

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself.
Say it with me: “I’m a control freak.”
There. Feel better?
I do.
While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve also learned the value [...]

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