From the category archives:

Email

They Sent This Email Not Once, But Twice…

by Ryan M. Healy

in Copywriting, Email, Examples

Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable.
Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner.
What’s interesting is that almost NOBODY does this. The thinking [...]




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Which Subject Line Won?

by Ryan M. Healy

in Business, Case Studies, Email, Examples

Email is a funny thing.
You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy.
Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your sales.
With that [...]




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7 Ways to Get Your Email Opened

by Ryan M. Healy

in Copywriting, Email, Lessons

It’s rare that I receive any kind of new or noteworthy email. Most of them all look and sound the same. I imagine your inbox looks the same as mine.
That’s why one of the biggest challenges in email marketing (just like direct mail) is figuring out
How to Get Your Email Opened!
You have two snippets of [...]




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