by Ryan M. Healy on January 27, 2012
The headlines and copy used in big brand ads are often so ridiculous they’re hardly worth commenting on. But I found this post by Nancy Friedman both funny and interesting. She writes: “X just got better” [is] a formula frequently employed by headline writers short on time and imagination. She then lists 18 specific examples [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on January 20, 2012
So I got this little gem of an email in my inbox this week. GREETINGS MY NAME IS ANGEL AND I AM THE DIRECTOR OF MEDIA REPRESENTING VISUAL MEDIA IMPACT IN TARRYTOWN, N.Y. I AM EMAILING YOU BECAUSE I SEE POTENTIAL IN YOUR TRAFFICKING DUE TO MY EXPERTISE OF SEARCH ENGINE OPTIMIZING. I HAVE OVER [...]
Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.
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by Ryan M. Healy on January 5, 2012
Recently, fellow copywriter Robert Stover introduced me to the concept of ethos in sales copy. Ethos literally means “character.” In other words, we often judge the persuasiveness of a sales message based on the character of the person who is doing the selling. While the idea that some sales people are more trustworthy than others [...]
Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.
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by Ryan M. Healy on August 16, 2011
Irony of ironies: Direct Marketing News has the most boring headlines ever. Here are samples from the cover of the August 2011 issue…
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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by Ryan M. Healy on April 8, 2011
As you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox [...]
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
then click here now »
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