Ryan Healy on Copywriting, Advertising & Business Growth
From the category archives:
Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong.
Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as a [...]
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There is a huge dichotomy in advertising.
On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can.
On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising.
Last week I raised the issue of using fake scarcity to [...]
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Email is a funny thing.
You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy.
Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your sales.
With that [...]
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If you’ve ever tried to sell anything before — online or off-line — then you already know how important it is to have a compelling offer.
In fact, get your offer wrong, and “killer copy” won’t help.
But get your offer right, and even so-so copy will pull pretty strong.
That’s why I was intrigued when I learned [...]
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Starbucks has a new promotion.
It’s printed on your receipt, the cashier reminds you, and an email campaign supports the effort as well.
The offer?
For a limited time, enjoy any Grande (16 fl oz)
cold beverage for only $2 after 2pm at
participating U.S. stores. Just bring in the
receipt from your morning visit to Starbucks.
It’s simple on the surface, [...]
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Ryan Healy is a direct response copywriter based in Denver, CO.
rhealy@gmail.com | 720-344-7788
Copyright 2010 RYAN M. HEALY. All rights reserved.
