Examples

Yesterday, I wrote about how Denny’s offered a free Grand Slam breakfast to anybody who came in on Tuesday, February 4.
Today I learned that not only did the promotion create a flood of business… it also generated hundreds of phone calls.
Why?
Because nobody believed the breakfast was going to really be free. Manager Sam Kaul had [...]

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So I’m writing and doing some research today when I see this headline:
“Free breakfast at Denny’s? I’m there!”
That got my attention. Not because I like Denny’s — I don’t. But the idea of a free meal is compelling.
So here’s the scoop:
Denny’s ran a commercial during the Superbowl. That commercial offered a free “Grand Slam” breakfast [...]

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Risk reversal is often a critical component of a successful sales piece or marketing campaign. This is because the biggest objection you must overcome in a sale is the prospect’s concern about the quality or effectiveness of the product he’s buying.
“What if it doesn’t work the way it’s supposed to?” he worries. “What if it [...]

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