From the category archives:

Examples

Obama as the Joker: Bad Marketing?

by Ryan M. Healy

in Copywriting, Examples, Psychology, Viral Marketing

In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles.
Most things that go viral online start online.
But this started off-line… in one single U.S. city. Then it exploded on the Internet.
So there is clearly something about the poster that works. [...]

{ Comments on this entry are closed }

Turning Research into Sales Copy

by Ryan M. Healy

in Copywriting, Examples, Lessons

In my last post, I showed you 7 different ways to research a copywriting project.
And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into sales [...]

{ Comments on this entry are closed }

Business Cards in a Pinch

by Ryan M. Healy

in Business, Examples, Lessons, Tools

A few days ago, W.C. bought my ebook on how to get copywriting clients. I then learned via Twitter that he was going to his first Internet marketing seminar, and that he needed business cards fast. Here’s what he wrote:

Business cards are one of those things you don’t normally think about until you really need [...]

{ Comments on this entry are closed }

Freaks People Out, He Says

by Ryan M. Healy

in Business, Copywriting, Examples

Yesterday, I wrote about how Denny’s offered a free Grand Slam breakfast to anybody who came in on Tuesday, February 4.
Today I learned that not only did the promotion create a flood of business… it also generated hundreds of phone calls.
Why?
Because nobody believed the breakfast was going to really be free. Manager Sam Kaul had [...]

{ Comments on this entry are closed }

Free Isn’t Dead. Not Yet.

by Ryan M. Healy

in Business, Copywriting, Examples

So I’m writing and doing some research today when I see this headline:
“Free breakfast at Denny’s? I’m there!”
That got my attention. Not because I like Denny’s — I don’t. But the idea of a free meal is compelling.
So here’s the scoop:
Denny’s ran a commercial during the Superbowl. That commercial offered a free “Grand Slam” breakfast [...]

{ Comments on this entry are closed }

← Previous Entries

Next Entries →