From the category archives:

Infomercial

A $300 Infomercial Marketing Lesson for Free!

by Ryan M. Healy

in Business, Case Studies, Infomercial

For the first time ever, I bought a product being sold on an infomercial.
Yep.
Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer.
Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial.
But it was hilarious [...]




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Amazon Offers $20,000 in Gift Certificates for Best Advertisement

by Ryan M. Healy

in Contests, Copywriting, Infomercial

Get this: Amazon just kicked off an advertising contest where the winners get $20,000 in Amazon Gift Certificates. Looks like they’ll be choosing two winners, and they’ll each get a $10,000 gift certificate.
I figured you’d want to know about it because chances are you’re good at writing copy… or… you want to get good at [...]




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