From the category archives:

Lessons

Reasons Why People Unsubscribe

by Ryan M. Healy

in Blogging, Case Studies, Internet Marketing, Lessons

Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve.
Here are a few reasons people have unsubscribed from my email list this year and last year.
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I am unsubscribing [...]




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The Hardest Part about Copywriting

by Ryan M. Healy

in Copywriting, Lessons, Split-Testing

The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers.
To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do compared [...]




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Sabotage! When Social Proof Backfires

by Ryan M. Healy

in Advertising, Internet Marketing, Lessons, Twitter

Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence.
Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire.
A Live [...]




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A Little Direct Response Gold

by Ryan M. Healy

in Advertising, Copywriting, Interviews, Lessons

Do you know Drayton Bird?
In direct response marketing, he’s a living legend.
After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather).
Plus, Drayton’s experience runs the gamut.
He’s helped small businesses, of course, but much [...]




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2 Steps to Writing Gut-Wrenching Copy

by Ryan M. Healy

in Copywriting, Lessons

Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan
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What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires.
It’s the kind of copy that, while you read it, your mind thinks, “What? Is that really [...]




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