The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers.
To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do compared [...]
Do you know Drayton Bird?
In direct response marketing, he’s a living legend.
After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather).
Plus, Drayton’s experience runs the gamut.
He’s helped small businesses, of course, but much [...]
Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan
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What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires.
It’s the kind of copy that, while you read it, your mind thinks, “What? Is that really [...]