Ryan Healy on Copywriting, Advertising & Business Growth
From the category archives:
You probably already know this, but I’ll tell you anyway…
When you write, write. When you edit, edit. Try not to mix the two.
If you try to edit yourself while you’re writing, your brain will get all jammed up and you’ll experience that dreaded disease called “writer’s block.”
That’s because writing and editing involve two different parts [...]
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Question: If your client is enthusiastic about his product, but you’re not, should you write the copy?
In a perfect world, you would always write copy for products and services you’re personally excited about. But I’ve occasionally found myself in the position of writing copy for products and services that don’t get me excited.
Here’s the thing: [...]
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Do you know who your true competitor is?
Do you really know?
Nearly everybody has read about or heard of the success of Southwest airlines. While reading The Contrarian Effect by Michael Port and Elizabeth Marshall, I came across this little gem:
By offering low-cost fares, frequent flights, and fast, friendly service, Southwest quickly became a customer favorite [...]
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In my last post, I showed you 7 different ways to research a copywriting project.
And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into sales [...]
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In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote:
One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in reading [...]
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In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”
And yet, even after sitting down to write an ad or sales letter, you may not know where to start. I want to help you change that starting today.
Now, when writing sales copy, most [...]
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A few days ago, W.C. bought my ebook on how to get copywriting clients. I then learned via Twitter that he was going to his first Internet marketing seminar, and that he needed business cards fast. Here’s what he wrote:
Business cards are one of those things you don’t normally think about until you really need [...]
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Damn that Ben Settle.
Every time I take a shower I end up thinking of him.
And no, it’s not what you think.
You see, about two years ago I discovered Ben Settle’s blog. At the time, he and I had never met or spoken with each other. But I loved his style and became one of his [...]
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Whenever you discount a product or hold a sale, always give a reason for why you are doing it.
I was reminded of this just the other day while getting family photos at Sears. They had a flier laying out on one of the side tables. On the front page, it said:
CRAZIEST DEAL EVER
Oops! Someone forgot [...]
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It’s rare that I receive any kind of new or noteworthy email. Most of them all look and sound the same. I imagine your inbox looks the same as mine.
That’s why one of the biggest challenges in email marketing (just like direct mail) is figuring out
How to Get Your Email Opened!
You have two snippets of [...]
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Ryan Healy is a freelance copywriter
based in Denver, CO. Contact him at:
720-344-7788 | rhealy@gmail.com
