Since September 2010, I’ve been writing for BoostCTR, a company that specializes in PPC ad optimization. During that time, I’ve written more than fifty “Win of the Week” columns and reviewed thousands of PPC ads as part of BoostCTR’s quality assurance. Here are some of the things I’ve learned:
Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years. Click here to read full article » |
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring [...]
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with! Read My Review Here » |
…or the Video Critique Ryan Deiss Didn’t Want Me to Write. Ryan Deiss sells an info-product that allegedly teaches you how to become a social media manager who earns $10,000 a month part-time. He sells this product at LetsGetSocial.com/video. Out of curiosity, I watched the video sales letter — not because I want to be [...]
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising. Start Tracking Now! » |
I rarely watch training videos or recorded webinars these days because I find so many of them tedious. Given a choice, I’ll read because I read much faster than I can watch video. Yet I found this Marketing Experiments web clinic to be very much worth watching. The title of the presentation is “Rapidly Maximizing [...]
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%. Click here to learn more » |
Yesterday, my dad called me on his way home from work. He wanted my opinion on which of two CPAs he should hire to do his taxes. I’ve been working with a CPA for years now. But this is the first year my dad is outsourcing his taxes. In years past, he just had a [...]
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%. Click here to learn more » |
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