From the category archives:

Split-Testing

Vote for Your Favorite Headline

by Ryan M. Healy

Right now, I’m toying around with a few different headlines for my Copywriting Code membership site.
In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive.
With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t get much [...]

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The Hardest Part about Copywriting

by Ryan M. Healy

in Copywriting, Lessons, Split-Testing

The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers.
To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do compared [...]

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What to Do When a Sales Letter Fatigues

by Ryan M. Healy

in Business, Case Studies, Copywriting, Lessons, Split-Testing

Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was.
This recently happened to a letter I had written for a client. Conversions [...]

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It’s Not All Bad…

by Ryan M. Healy

in Business, Examples, Split-Testing

Last week, the Dow experienced its worst week in 112 years of history.
And yet, it’s not all bad. There are many opportunities to be taken advantage of. You only have to have the eyes to see them.
Here’s an example…
Imagine the most difficult business you could possibly be in at the moment. The one segment of [...]

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Glyphius Predicts Winners 70.1% of the Time?

by Ryan M. Healy

in Split-Testing, Tools

I woke up this morning to a pleasant surprise. My email inbox was filled with PayPal receipts.
I sat there scratching my head for a moment… “Did I run a promotion I forgot about?” Well, the answer was “yes,” kind of.
I did run a Glyphius promotion a few months back and sold half the copies I [...]

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