by Ryan M. Healy on October 12, 2008
Last week, the Dow experienced its worst week in 112 years of history. And yet, it’s not all bad. There are many opportunities to be taken advantage of. You only have to have the eyes to see them. Here’s an example… Imagine the most difficult business you could possibly be in at the moment. The [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on February 3, 2008
I woke up this morning to a pleasant surprise. My email inbox was filled with PayPal receipts. I sat there scratching my head for a moment… “Did I run a promotion I forgot about?” Well, the answer was “yes,” kind of. I did run a Glyphius promotion a few months back and sold half the [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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