Entries Tagged 'Tools' ↓

Over the last few months, I’ve tweaked this blog a bit and added a few pages.

So I thought it would be good to let you know about them.

1. I removed the “no follow” tags from this blog.

I did this on Fred Black’s recommendation. You can read his post about removing “no follow” tags here: I’ve Removed the No Follow Tag from My Blog — You Should Too!

Basically, what this means is you now have a greater incentive to comment on my blog. Because PageRank will pass to your web site should you include a site when you submit a comment.

2. I’ve added an incentive for subscribing to my blog’s email list.

Earlier this month, I created what I call the “Conversion Booster Check List.” Whenever you write an ad or sales letter, simply use the check list to make sure you haven’t overlooked any obvious ways to boost response.

When you subscribe to my blog email list, you’ll get this check list free. (You’ll also get this check list free if you “Follow Me” on Twitter.)

3. I’ve created a page of Ad Copy Samples.

Every once in a while, a potential client will ask to see some of my copy samples.

In the past, I would dig up past projects, attach them individually to an email, and send them off. This was tedious, so I created the new page.

It doesn’t include entire ads or sales letters (it’s not a swipe file), although it does give you a good idea of my style. The page is located here: Ryan Healy’s Ad Copy Samples

4. I’ve created a “Ryan Recommends” page.

Since I’ve been involved in online marketing for 6+ years, I’ve encountered (and used) a lot of products.

So I’ve built a page that includes some of my favorite products. Some are free, some are paid. Some use my affiliate link, some don’t.

I’ve designed the page with an eye towards making it useful for you. That’s why I’ve written a short blurb about each tool to explain how/why I use it. If you’d like to see what I recommend, go here: Ryan Recommends

(I just added five new tools to my “recommends” page today.)

Enjoy!

-Ryan M. Healy

Popularity: 14% [?]

Pssst! Did you know you can get automatic blog updates when you join my email list or subscribe to my RSS feed?

As a writer, I often need to look up the meaning of words. Sometimes it’s because I don’t know what a certain word means; other times I need to confirm I’m using a word properly.

Of course, I’ve got dictionaries on my shelf. I’ve even got a monstrous Webster’s Unabridged dictionary from 1978. (It measures 4.5 inches thick.)

But when I’m in the middle of writing, it’s not my preference to haul down a dictionary to look up a word. I’d rather just type in the word-in-question and get the definition immediately.

So that’s been my habit for a number of years.

Up until now, I would go to Dictionary.com, but the site is really annoying. Lots of pop-ups and banner ads.

Now I’m using a better method. It’s called Google.

To look up the definition of a word using Google, all you have to do is use the define: operator.

So, for instance, if you wanted to know the meaning of “sesquipedalian,” you would type in the Google search box:

define:sesquipedalian

You would then get back multiple definitions of the word with all the sources cited.

I find this is a much cleaner, simpler way of looking up words (as compared to Dictionary.com). Give it a try the next time you need an online dictionary.

Popularity: 43% [?]

Pssst! Did you know you can get automatic blog updates when you join my email list or subscribe to my RSS feed?

I woke up this morning to a pleasant surprise. My email inbox was filled with PayPal receipts.

I sat there scratching my head for a moment… “Did I run a promotion I forgot about?” Well, the answer was “yes,” kind of.

I did run a Glyphius promotion a few months back and sold half the copies I had. But I hadn’t promoted it much recently.

That’s when I knew that somebody must have linked to the blog post where I had originally announced the promotion. It turns out, it was my friend Eric Graham, a.k.a. “The Conversion Doctor.”

Here is what Eric discovered based on 181 split-tests he conducted in 2007: “Glyphius actually ‘predicted’ the winner 70.1% of the time.”

This is no fluke.

Eric is not one to leap to conclusions without enough evidence on which to base them. When you go to his blog, you’ll notice the screenshot from his Google Website Optimizer account shows the winning headline in one test with a 99% confidence rating.

In most of my headline tests, I’ve found Glyphius to be fairly accurate in predicting the winning headline. But I’ve done nowhere near as many split-tests as Eric has done. Which is why I greatly appreciate his willingness to share the results of his study.

I highly recommend you read Eric’s Glyphius study here. (And don’t forget to register for the “Headline Testing Secrets” webinar he’ll be conducting on Monday night, February 4, 2008.)

-Ryan M. Healy

P.S. I have no more copies of Glyphius or Muvar available. I am completely sold out (not counting one copy of each program I’m keeping for myself).

Popularity: 47% [?]

Pssst! Did you know you can get automatic blog updates when you join my email list or subscribe to my RSS feed?

THIS OFFER IS SOLD OUT! But in case you haven’t read it yet, you need to go to Eric Graham’s blog right now and read his study of Glyphius based on 181 test rounds.

******

As you may already know, I use Glyphius to help strengthen the copy I write. I also split-test Glyphius copy against non-Glyphius copy. Usually, Glyphius wins. In fact, in a recent test, I discovered one word in Glyphius that more than doubled the conversion rate of one page.

I’m serious. Just one word more than doubled the response of the letter. While I’m not ready to share some of the details of these tests broadly, I have shared them with my mentoring students.

The reason I’m writing this is because January 3, 2008, was the last day you could buy Glyphius from James Brausch, the man who created the software. He has chosen to stop competing with his resellers so they can have more success selling the software themselves.

Over the summer, I decided to become a reseller and bought a set of 10 to offer my readers. I also received 10 copies of Muvar from James, a gift for participating in one of his contests. Muvar is his multivariate testing software. Then, I received another copy of each program when I joined James Brausch’s Magic Email program.

Long story short, I had 11 copies of Glyphius and 11 copies of Muvar. Since I originally offered them, six people have taken me up on my offer, which means 5 copies of each program are left.

The last offer I had posted on my old blog was one copy of Glyphius plus a copy of Muvar for only $300. I will still honor that offer. If you’d like a copy of each, PayPal $300 to rhealy@gmail.com.

If you’d rather just have one program or the other, you can have it for $200. When you send the money, put “Glyphius” in the subject line or “Muvar,” depending on the program you want.

So, to recap, I have 0 copies of each software program: 0 of Glyphius and 0 of Muvar. You can have both programs for $300 or just one of the programs for $200. If you’re interested, send your payment to rhealy@gmail.com.

-Ryan M. Healy

Popularity: 21% [?]

Pssst! Did you know you can get automatic blog updates when you join my email list or subscribe to my RSS feed?