by Ryan M. Healy on May 13, 2010
In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on April 19, 2010
If you’ve studied business models, you’re probably familiar with the strategy of planned obsolescence. It’s a strategy where you plan for products that you release today to automatically become outdated a few years down the road. Planned obsolescence is how the software industry works. Every few years, software programs (and operating systems) get a face [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
Book Yours Now »
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by Ryan M. Healy on March 1, 2010
It’s not how much you write, but how much your writing matters. Sometimes I get jealous when I see that somebody’s written 5,000 words in a day (or whatever the case may be). I think: “Man, I wish I could write that much in a day!” And yet: Of the writing of books there is [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
Book Yours Now »
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by Ryan M. Healy on February 17, 2010
Creativity is vital for any idea worker. But it’s easy to let creativity die. We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them. Doesn’t matter where you live. A guy in New York can watch the same TV programming in San [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
Book Yours Now »
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by Ryan M. Healy on October 15, 2009
If you take the time to look, you’ll discover you already have a number of untapped resources that could be put to work to grow your business immediately. Unfortunately, most of us get caught up chasing shiny new courses — when the course that’s sitting on our shelf is probably just as valuable. What assets [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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