From the category archives:

Internet Marketing

Sabotage! When Social Proof Backfires

by Ryan M. Healy

in Advertising, Internet Marketing, Lessons, Twitter

Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence.
Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire.
A Live [...]

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Lynn Terry on Affiliate Marketing, Traffic Generation, and More

by Ryan M. Healy

in Business, Internet Marketing, Interviews, Traffic

When I first communicated with Lynn Terry in January, it was to apologize.
Fortunately, she was gracious. :-)
Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more.
You’ve been online for 13 years, which I think [...]

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Direct Mail Advertising – A Few Observations

by Ryan M. Healy

in Advertising, Copywriting, Internet Marketing

Direct mail advertising is very different than online advertising.
With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them.
Plus, to complicate [...]

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Disinformation, Subterfuge, and Propaganda

by Ryan M. Healy

in Business, Ethics, Internet Marketing, Psychology

Late last week, on January 28th to be exact, four suspicious nominations were submitted to the recent post where I invited you to nominate your favorite Internet marketer.
After reading them, I suspected they were fake nominations. Here they are in the order they were received:
Comment #1
“TERRY KARLIN”
I would like to nominate Mike Filsaime.
His success speaks [...]

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Nominate Your Favorite Internet Marketer

by Ryan M. Healy

in Ethics, Internet Marketing

Earlier this week, Remarkablogger (Michael Martine) suggested:
Consider a post that rounds up a list of the “good guys,” too.
I think this is a good idea. I’m going to put together a list of trustworthy online marketers. But I need your help.
With that in mind, I want to know:
Who are the good guys and gals in [...]

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