by Ryan M. Healy on January 4, 2011
Over the past few years, I’ve done a number of written interviews with fellow bloggers. You may have seen some of these interviews. But I’m willing to bet you’ve missed one or two of them. And even if you’ve read all of them, I think you’ll still get some value by revisiting them. So, with [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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by Ryan M. Healy on March 9, 2010
When I first communicated with Lynn Terry in January, it was to apologize. Fortunately, she was gracious. :-) Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more. You’ve been online for 13 years, [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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by Ryan M. Healy on February 26, 2010
Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
Click here to get more details about Copywriting Code »
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by Ryan M. Healy on November 9, 2009
Next on my hit list of “DR copywriters to interview” is Kevin Rogers, direct response wordsmith, consummate funny man, and “head honcho” of John Carlton’s stable of copywriters. In this interview, Kevin opens up about the challenges he faced getting started as a freelancer, how stand-up comedy helped him become a better copywriter, and the [...]
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by Ryan M. Healy on November 4, 2009
Today I’ve got a special written interview with Ben Settle — 12 questions, 12 answers, and a goldmine of valuable information for copywriters, marketers, and online entrepreneurs. In addition to being the most committed member of our meet-when-we-feel-like-it mastermind group (he actually gets the “shakes” if we don’t meet every month or so), Ben is [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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