The other day my wife and I were in a local health food store. The woman asked us, “Why are you buying the whole box of chocolate covered coconut bars?” “We eat them on the plane while we’re traveling.” “Where are you off to?” she asked. “Brazil,” we replied. “Really?” she asked. “For how long?” […]
The Program that Helped Me Become a Six-Figure Copywriter
I bought AWAI's Accelerated Program for Six-Figure Copywriting back when I still had a job. It remains one of the best purchases I've ever made. I became a freelance copywriter in 2005 and never looked back.
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After 7 years of working from home, I finally decided to get an office. Signed a one-year lease a couple weeks ago and moved into the office on Tuesday of this week. It’s only 6 minutes from my house, so it’s about as convenient as it could possibly be. So why did I get an […]
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Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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I’ve been a big fan of Switchfoot ever since The Legend of Chin came out back in 1997. They’ve got that rare combination of good music AND good lyrics. One of the things I’ve noticed is their songs often disparage our 21st Century lifestyles of status-seeking, bling, and excess. Take, for instance, the song “American […]
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I’m drinking a cup of coffee and typing at my computer. This is what I do eight hours a day, five days a week (the writing part, that is; I’m usually done with the coffee by 11 a.m.). Today is a little different because there’s a big storm system sitting over Denver. It’s dropping all […]
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As you may know, I spent most of September and part of October on Siesta Key beach in Florida. In spite of some of the challenges of working and traveling at the same time, I’d do it all over again. But there are a few things I’d do differently. The biggest failure on my part […]
Is It Really Possible to Send a Greeting Card for Less than $1?
Since 2008 I've been using Send Out Cards to stay in touch with my clients. For less than $1, I can send a custom greeting card to anybody. I can even mail all my clients at one time. If you're in a service business and want an easy way to stay in touch with clients, you're going to love Send Out Cards.
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