The other day my wife and I were in a local health food store. The woman asked us, “Why are you buying the whole box of chocolate covered coconut bars?” “We eat them on the plane while we’re traveling.” “Where are you off to?” she asked. “Brazil,” we replied. “Really?” she asked. “For how long?” […]
How Joe Girard Became the World's Greatest Salesman
Joe Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of 13,001 vehicles. Nobody has ever come close to breaking Joe's records. So how did he do it?
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After 7 years of working from home, I finally decided to get an office. Signed a one-year lease a couple weeks ago and moved into the office on Tuesday of this week. It’s only 6 minutes from my house, so it’s about as convenient as it could possibly be. So why did I get an […]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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I’ve been a big fan of Switchfoot ever since The Legend of Chin came out back in 1997. They’ve got that rare combination of good music AND good lyrics. One of the things I’ve noticed is their songs often disparage our 21st Century lifestyles of status-seeking, bling, and excess. Take, for instance, the song “American […]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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I’m drinking a cup of coffee and typing at my computer. This is what I do eight hours a day, five days a week (the writing part, that is; I’m usually done with the coffee by 11 a.m.). Today is a little different because there’s a big storm system sitting over Denver. It’s dropping all […]
Is It Really Possible to Send a Greeting Card for Less than $1?
Since 2008 I've been using Send Out Cards to stay in touch with my clients. For less than $1, I can send a custom greeting card to anybody. I can even mail all my clients at one time. If you're in a service business and want an easy way to stay in touch with clients, you're going to love Send Out Cards.
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As you may know, I spent most of September and part of October on Siesta Key beach in Florida. In spite of some of the challenges of working and traveling at the same time, I’d do it all over again. But there are a few things I’d do differently. The biggest failure on my part […]
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
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