Product Creation

Form(at) Determines Value

by Ryan M. Healy on September 17, 2010

Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product: print, audio, [...]



2-Step Process for Getting More Clients
Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years.  Click here to read full article »

List Management, Fake Endorsements, and The Syndicate

by Ryan M. Healy on August 23, 2010

As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the [...]



How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »

A Theory of Value

by Ryan M. Healy on July 23, 2010

After a few Belgian beers at The Cheeky Monk, my friend Chad and I began to talk about economics. As we discussed the source and nature of money, we began to zero in on the idea of value. What is value? How is it created? Where does it come from? Initially, I argued that value [...]



Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.  Click here to learn more »

From Concept to Product in 21 Days

by Ryan M. Healy on May 6, 2010

Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something. In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a [...]



2-Step Process for Getting More Clients
Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years.  Click here to read full article »

The Dark Side of Advance Selling

by Ryan M. Healy on March 23, 2010

One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »