From the category archives:

Psychology

Smart Cars, Dumb Buyers

by Ryan M. Healy

in Business, Case Studies, Psychology

If you ever needed proof that we make emotional buying decisions, look no further than the smart car.
The smart car is a tiny two-seater that appeals to environmentally concerned folks. (I’m guessing the majority of the buyers are either single or married with no kids.)
You don’t buy a smart car because it’s a logical thing [...]




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Commitment and Consistency

by Ryan M. Healy

in Business, Lessons, Psychology

On Monday, I took my wife and two older kids to Ringling’s Barnum & Bailey Circus here in Denver. To get to the Denver Coliseum, we first had to drop off our youngest with my mother-in-law, then drive for 40 minutes north through downtown.
We parked, hiked in a few blocks, picked up our tickets at [...]




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How to Spot a Con Man

by Ryan M. Healy

in Business, Ethics, Psychology

During my career as a freelance copywriter, I’ve encountered a few exceptional negotiators and a handful of con men.
How do you spot a con man? First, it helps to know the definition.
According to Princeton’s WordNet, con man is short for “Confidence Man: a swindler who exploits the confidence of his victim.”
With that in mind, here [...]




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